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Corporate Finance

What details should be included in a business plan?

Michael Neary Michael Neary

Depending on the size and complexity of the business, the plan should be a simple document of a few pages or a lengthy report of several volumes.


The suggested contents of a business plan are:

  • executive summary;
  • history of the business;
  • management and personnel;
  • markets and competition;
  • products;
  • marketing and selling methods;
  • manufacturing processes;
  • historical trading performance;
  • financial analysis and underlying assumptions;
  • risks and rewards; and
  • appendices.

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