Depending on the size and complexity of the business, the plan should be a simple document of a few pages or a lengthy report of several volumes.
Contents
The suggested contents of a business plan are:
- executive summary;
- history of the business;
- management and personnel;
- markets and competition;
- products;
- marketing and selling methods;
- manufacturing processes;
- historical trading performance;
- financial analysis and underlying assumptions;
- risks and rewards; and
- appendices.
Also appears under...
