What details should be included in a business plan?

Depending on the size and complexity of the business, the plan should be a simple document of a few pages or a lengthy report of several volumes.

Contents

The suggested contents of a business plan are:

• executive summary;
• history of the business;
• management and personnel;
• markets and competition;
• products;
• marketing and selling methods;
• manufacturing processes;
• historical trading performance;
• financial analysis and underlying assumptions;
• risks and rewards; and
• appendices.