Irish businesses of all shapes and sizes are trying to carve out competitive advantage by leveraging digital information.
Cutting-edge organisations harness data for a range of reasons, including to create personalised services and targeted marketing campaigns; to drive productivity; and to drive efficiencies. And that’s just the tip of the iceberg, with digitised data embedded across business practices.
Digital information offers businesses huge potential, but owing to the increased use of personal data, it also creates vulnerabilities and interdependencies between two previously discrete threats – data privacy and security. For example, data breaches can result from a cyber attack, but have data privacy implications.
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