Grant Thornton has launched an innovative graduate recruitment campaign in its bid to find the 150 brightest and most interesting graduates for its 2019 intake. Entitled “Less That. More This!”, the campaign highlights the different, fun and collaborative nature of Grant Thornton, blowing apart many of the old stereotypes about working in accountancy firms.
The new campaign, with a flagship quirky video will run on all digital channels, particularly Facebook, Instagram, Twitter, LinkedIn and Youtube until the end of October, coinciding with the traditional ‘milkround’ and the various career and graduate fairs. It was developed by Atomic, with Creative Director Greg Mutton and overseen by Grant Thornton HR and Marketing departments.
So, what’s on the menu and what’s off the agenda? Grant Thornton is emphasising collaboration, clarity of expectations, autonomy and mentoring, real engagement with clients, diversity of experience, as well as the all-important social life. It is promising less, boredom, lack of control and inflexible conditions.
Grant Thornton has also simplified and digitised its recruitment process – applicants can click straight from the ad through to a simple two-page application form and take it from there.
“All employers talk about being different but we wanted to demonstrate it from the first time graduates get to interact with Grant Thornton. This campaign reflects who we are and how our graduate trainee programme works. Fun is one of our official corporate values and this allows us to bring a different, innovative approach to our client work that makes us successful.’’ said Director of Marketing and Business Development, Ciara Bourke.
The campaign was developed following an intensive series of focus groups with recent graduates currently working at Grant Thornton and has taken on their feedback – both good and bad. “We have also made a number of changes to the graduate programme itself based on the feedback – the whole process was invaluable”, said Michael Stone, HR Director
Grant Thornton is Ireland’s fastest growing professional services firm and has just opened brand new Headquarters at City Quay in Dublin, so the 2019 contingent can look forward to dedicated training rooms and creative spaces for their graduate journey at Grant Thornton. The firm operates nationwide and is looking for honours graduates or prospective graduates across a variety of disciplines.
The Less That. More This! campaign can be viewed on www.youtube.com/embed/EqLIRyX_h8Q?rel=0
More information is available at: grantthornton.ie/gradcareers