Food and Beverage - Expanding horizons

Sasha Kerins Sasha Kerins

Capitalising on international F&B efforts requires innovation and adaptation of processes, products and strategies. Successful companies:

  • tailor their products, packaging and messaging to the cultures and lifestyles of their destination markets;
  • explore local market dynamics, competitors and distribution channels in those areas;
  • identify the most profitable product opportunities;
  • build an informed picture of potential pitfalls;
  • have a clear understanding of regulatory requirements in every jurisdiction in which they operate; and
  • understand the mind-sets of partners and build long lasting, profitable relationships.

But even when all signals point to going global, F&B executives face an array of challenges. These include geopolitical uncertainty, distribution and logistics limitations for perishable goods, food safety regulations that vary by country, region, state or province and a tireless battle for shelf space.

Working with dynamic, growing, global F&B companies has allowed Grant Thornton
member firms to gain valuable insight into international expansion. This guide aims
to help you develop smart, profitable expansion plans while minimising risks.

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