The last number of years has seen a huge rise in the amount of start-ups in Ireland. Many of the barriers to entry have been removed with new technologies and the convergence of existing industries. This has led to increased competition and a need to get your product to market early.
Most management literature and learning will take your strengths for granted and focus on addressing your weaknesses. We focus on the strengths of your business, on the things that count and on the factors that we believe make the difference between success and failure. A quick glance at statistics from students sitting examinations reveals that two thirds of students, who fail, fail by 5% or less.
The lesson from this is quite clear - “the gap between success and failure is quite small - small things matter”. While starting your own business is more complex and challenging than an examination, this lesson, we believe, is fundamental to the success/profitable commercialisation of your business idea – small things matter.
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